for IT Services, SaaS, DevTools, and Open Source Companies

1. Fractional COO (ongoing monthly support)

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For founders and growing teams who need structure, clarity, and execution - but are not ready for a full-time COO.

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When it matters:

• Growth has stalled
• Teams are overloaded or misaligned
• Strategy exists, but execution is chaotic
• The founder is stuck in operations
• Micromanagement kills motivation and productivity

What I do:

• Build operating systems and clear processes
• Align teams around priorities and key metrics
• Organize the OKR planning process and execution of goals
• Turn strategy into weekly progress
• Make the P&L easy for founders to read, so they can make decisions based on data rather than gut feeling.
• How it works

Why better than full-time:

• Senior-level experience without a full-time salary commitment
• Flexible and focused on outcomes, not presence
• Fast implementation without long hiring cycles

2-week trial. Real execution before you commit.

Typical investment:

€2300 per month (VAT excluded, reverse charge)

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2. Growth System (fixed scope project)

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For founders launching a new product or entering a new market - and for service companies packaging their expertise into scalable retainer offers.

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When it matters:

• You’re preparing to launch a new product or service
• The website isn’t converting
• Your services are sold ad hoc and hard to scale
• The product feels unclear or “hard to explain”
• Sales are inconsistent or founder-led

What I do:

• Identify your ICP and clearly explain who you are for and why you matter to them
• Shape clear product or retainer packaging
• Clarify value proposition and pricing logic
• Fix website messaging, decision paths, and CTA structure
• Create SEO-oriented messaging and content structure
• Design a practical sales strategy, scripts, pitch deck and pipeline
• How it works

Result:

a defined target customer, structured offer, pricing logic, website messaging, and a practical sales process ready to use.

Delivery: 4-8 weeks

Typical investment:

€2800 – €4200 (VAT excluded, reverse charge)

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ABOUT ME: Anastasiia Zvenigorodskaia

I’ve spent 14+ years in tech - starting in frontend development and UI/UX, and later becoming a co-founder and COO of a growing IT company.

Today, I focus on go-to-market strategy and building structured sales and operational systems for digital products and service businesses.

My background combines hands-on product thinking with operational leadership.

• 14+ years in tech: web development and C-level management
• COO and co-founder background in service and tech businesses
• Expertise in operations, finance, sales alignment and team performance
• Business mentor for startups and early-stage leadership teams
• Speaker at European tech conferences (DevDays 2025, MadVue 2025, PragVue 2025, OpenSouthCode 2025, FutureFrontend 2026, DWX 2026)
• Open-source advocate and active contributor

Focus areas:

• go-to-market strategy and execution
• sales and marketing systems
• AI-driven and scalable growth models and processes

I work with founders and growing tech teams that need clarity, structure, and execution - not just ideas and slides.

📍 Gijón, Spain | 🌐 haveaplan.today | 💬 LinkedIn | ✉️ [email protected]